More than 70 percent of poinsettias sold for the holidays originate with the Paul Ecke Ranch, where this Encinitas family pioneered breeding of a Mexico native plant (Euphorbia pulcherrima) into a symbol of the season. Red poinsettias are still the top sellers, but color choices abound, ranging from burgundy to pale pink and purple, often splashed or striped on the petal-like bracts. At home, poinsettia care is simple: If you’re comfortable - neither too hot or cold, your poinsettia is too. They prefer an indoor temperature of 68-70 degrees F. If possible, place your plant where it will receive indirect sunlight about 6 hours each day. Avoid direct sunlight and heat sources like fireplaces, heat ducts, and appliances. Water when the surface of the soil feels dry to the touch. Remove the plant from any decorative container or foil wrap before watering and allow water to drain completely. Avoid overwatering or letting the plant sit in standing water.